As a result of this exposure, shops and boutiques have long known that luxury paper bags can be a potent source of free promotional exposure, but why is this, exactly? Customers like paper bags because they are guilt-free, familiar and cosy. Marketing via paper bags is cost effective because it offers a durable but cost-effective product that can be used multiple times and doesn’t look cheap – which is a vital consideration for cool and fashion conscious consumers. We’re psychologically primed to appreciate the feel of paper, so paper packaging makes us feel good about our purchases.For business-to business-marketing, such as at trade shows and exhibitions, printed paper bags do an excellent job of raising brand awareness because every person who attends a show wants somewhere to put all the samples, freebies, catalogues and other bits and pieces they’ve picked up during their visit. A well-designed paper bag is the ideal convention or trade show give-away because it is useful, tangible and spends the whole day going from all to stall, sharing your brand name and marketing message with everybody else in the venue.